New leadership and a stronger commercial focus at The Loop Factory
Closer to our customers. Stronger through partnerships.
New regulations, shifting expectations and the need to use resources more wisely are challenging companies to rethink materials, products and processes. Turning ambition into solutions that work at industrial scale is rarely something one company can do alone.
At The Loop Factory, we believe progress happens when people, ideas and expertise come together. That is why we are strengthening our commercial team – to stay close to our customers and help move promising ideas towards implementation.
As part of this:
Joakim Jögård Wass steps into the role of CEO, with overall responsibility for The Loop Factory and its continued development.
Erika Gyllensvaan takes on the role of Commercial Director, responsible for business development, sales and customer engagement.
Maria Ström moves into the role of Head of Commercial Partnerships, with a focus on strategic customers, partnerships and new business opportunities.
For Maria, the new role means more time where she creates great value – close to customers and partners, understanding their challenges, exploring new opportunities and bringing the right people together to move ideas forward.
“We have a strong team, deep technical and industrial experience and a lot to build on. My focus as CEO is to make sure we use those strengths well and stay close to our customers. I’m excited about what we can create together.”
Joakim Jögård Wass, CEO
For our customers and partners, that means a more focused commercial organisation and stronger support from the first idea to industrial application. Whether it is developing a new material, finding value in a side-stream or assessing the potential of a new solution, our goal is the same: to help turn opportunities into results.
The roles are new, but our way of working remains the same – curious, collaborative and focused on finding practical ways forward.
We look forward to what comes next, together with our customers and partners.
What could we move forward together?
Whether you are exploring a new material, facing an industrial challenge or looking for the right partners, we would like to hear what you are working on.

