PRIVACY POLICY
This Privacy Policy was last updated on Frebruary 15, 2024.
A. Introduction
The Loop Factory (“The Loop Factory”, “Company”, “we”, “our” and “us”), a Swedish-based company provides this website, www.loopfactory.se (the “Website”), which is subject to the following privacy policy (the “Privacy Policy”). The Loop Factory cares about your privacy and values your privacy. The purpose of this Privacy Policy is to provide you with information about how we process personal data about you and for which purposes.
B. Who is responsible for the processing of your personal data?
The Loop Factory AB, with company registration number 556960-4654, is responsible (controller) for the processing of your personal data as described in this Privacy Policy. If you have questions or concerns about the processing of your personal data, or if you want to exercise any of your rights, please contact us at: info@loopfactory.se. Our postal address is Honungsgatan 4b, 432 48 Varberg, Sweden. You can find more information about your rights under section E below. Please be aware that a separate privacy policy is applicable for recruitment, which is available at career.yangi.se/privacy-policy.
C. Information about personal data we process
The personal data that we collect, use and process depends on the context of your interactions with The Loop Factory, the nature of our relationship and applicable law. However, the personal data we collect broadly falls into the following categories:
When you represent a company that is a customer or potential customer to us
When you represent a company that is a supplier or partner to us
When you visit our website; or
When you contact us, communicate with us, or subscribe to information from us.
I) When you represent a customer or potential customer to us
We process personal data from the representatives of our existing and potential clients. The personal data are collected with the purpose to communicate with the representatives, to administer and facilitate agreements with us, to provide customer service, and to manage support matters. The personal data we process is mainly the name and contact information, for example email address, telephone number and other information that the customer provides us with. The processing is based on our legitimate interest to communicate with our customers, to negotiate, enter into and fulfil agreements, and to maintain customer service. The data is stored as long as we have a business relationship with the company. We will stop processing your personal data if we become aware that you no longer represent the company.
II) When you represent a company that is a supplier or partner to us
We process personal data from the representatives of our existing and potential supplier or partner. Personal data are collected with the purpose to communicate with the representatives, to administer and facilitate agreements with us. The personal data that we process is mainly the name and contact information, for example email address and telephone number and other information the supplier or partner provides to us. The processing is based on our legitimate interest to communicate with our suppliers, to negotiate, enter into and fulfil agreements. Personal data are stored as long as we have a business relationship with the company. We will stop processing your personal data if we become aware that you no longer represent the company.
III) Information you provide to us on the The Loop Factory Website or otherwise:
The Loop Factory can be contacted through various means, such as through form submissions, to inquire about our services. For example, we may ask you to provide certain personal data when you express an interest in obtaining information about us or our service. We may also collect personal data from you in person at industry events, during introduction meetings, and others. You may choose to provide additional information when you communicate with us or otherwise interact with us, and we may keep copies of any such communications for our records.
This information includes:
Personal and business contact information, such as your company name, job title, organization, location, phone number, email address, country and other;
Marketing information, such as your contact preferences;
Nature of your communication;
Troubleshooting and support data, which is data you provide, or we otherwise collect in connection with support queries we receive from you; This may include contact or authentication data, the content of your chats and other communications with us, and the product or service you are using related to your help inquiry; or
Other information as you provide us with.
IV) Information we collect from other sources:
From time to time, we may obtain information about you from third-party sources, such as public databases, social media platforms, third-party data providers, and our joint marketing partners.
Examples of the information we receive from other sources may include personal data, company and demographic information. We use this information, in combination with other personal data we collect, to enhance our ability to provide relevant marketing and content to you and to develop and provide you with more relevant information.
D. How we use, share and retain personal data
Personal data is primarily processed by us at The Loop Factory and by employees who need the personal data to carry out their work duties. We may share and disclose your personal data to the following types of parties for the purposes described in this Privacy Policy:
Our IT-service providers who will process the personal data on our behalf as processors.
Any competent law enforcement body, regulatory body, government agency, court or other third party where we believe disclosure is necessary (a) as a matter of applicable law or regulation, (b) to exercise, establish, or defend our legal rights, or (c) to protect your vital interests or those of any other person.
We may also disclose personal data to our partners, suppliers, and subcontractors, but only if it is necessary.
When the receiving party of personal data is considered as an independent controller, the privacy policy of that party will apply.
We may use the personal data we collect or receive through the Website (alone or in combination with other data we source) for the purposes and on the legal bases identified below:
Website
To provide, operate, optimize, and maintain the The Loop Factory i Website.
To manage the The Loop Factory Website and system administration and security.
To improve the navigation and content of the The Loop Factory Website.
To identify any server problems or other IT or network issues.
To compile aggregated statistics about site usage and to better understand the preferences of our visitors.
To facilitate the security and continued proper functioning of the The Loop Factory Website.
To carry out research and development to improve our The Loop Factory Website and services.
Marketing
To send you marketing information and non-transactional communications (e.g., marketing newsletters, calls, SMS, or push notifications) about us, in accordance with your marketing preferences, including information about our products, services, or events as necessary for our legitimate interest in conducting direct marketing or to the extent you have provided your prior consent.
To respond to your online inquiries and requests, and to provide you with information and access to resources or services that you have requested from us.
To manage gathering registrations and attendance, including sending related communications to you.
To help us provide, improve and personalize our marketing activities.
To conduct marketing research, advertise to you, provide personalized information about us on and off our The Loop Factory Website, and to provide other personalized content based on your activities and interests to the extent necessary for our legitimate interests in supporting our marketing activities or advertising our service or instances where we seek your consent.
Other
To carry out other legitimate business purposes, as well as other lawful purposes, such as data analysis, fraud monitoring and prevention, identifying usage trends and expanding our business activities in reliance on our legitimate interests.
To cooperate with public and government authorities, courts or regulators in accordance with our legal obligations under applicable laws to the extent this requires the processing or disclosure of personal data to protect our rights or is necessary for our legitimate interest in protecting against misuse or abuse of our The Loop Factory Website and service, protecting personal property or safety, pursuing remedies available to us and limiting our damages, complying with judicial proceedings, court orders or legal processes, or responding to lawful requests.
Customers and visitors who have opted-in to our marketing emails can opt out of receiving marketing emails from us at any time by clicking the “unsubscribe” link at the bottom of our marketing messages.
Also, all opt-out requests can be made by emailing us using the contact details provided in section B above.
We retain personal data where we have an ongoing legitimate business or legal need to do so. Our retention periods will vary depending on the type of personal data involved, but generally, we’ll refer to these criteria to determine the retention period:
Whether we have a legal or contractual need to retain the data.
Whether the data is necessary to provide our service.
Whether our contacts would reasonably expect that we would retain the data until they remove it or until our relationship is terminated.
When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymize it or, if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.
Similarly, if we have collected and processed your personal data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal data conducted in reliance on lawful processing grounds other than consent. You can also contact us at any time to update your marketing preferences.
E. Third-Party Websites
Social media platforms and widgets. The The Loop Factory Website includes social media features, such as the LinkedIn Company Page. These features may collect information about your IP address and which page you are visiting on our Website, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.
Links to third-party websites. The The Loop Factory Website includes links to other websites, whose privacy practices may be different from ours. If you submit personal data to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.
F. Cookies and Tracking Technologies
We may use various technologies to collect and store personal data, and this include using cookies and similar tracking technologies, such as pixels and web beacons. We use this information to measure the performance of your email campaigns, to provide analytics information, enhance the effectiveness of our service, and for other purposes described above. Reports are also available to us when we send emails to you, so we may collect and review that information. For further information, please read our Cookie Policy.
G. Your data protection rights
According to the applicable data protection legislation, an individual is entitled to a variety of rights when it comes to processing of its personal data. If an individual wants to exercise its rights, we will handle the request and reply no later than within one month from receiving the request. The handling of the request may take up to three months depending on the complexity.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond efficiently to your request. You can read more about your rights below.
Right to information
You have the right to be provided with information about how your personal data is processed.
Right to access
You have the right to obtain confirmation from us as to whether or not we are processing personal data concerning you. If we process your personal data you have the right to obtain a copy of the personal data processed by us and information on how we process them. .
Right to erasure ("right to be forgotten”)
You have the right to obtain from us the erasure of personal data concerning you. By such request, we will erase personal data that are no longer necessary in relation to the purposes for which they were collected or otherwise processed. We will also erase your personal data if you withdraw your consent on which the processing is based. In some cases, we will not have the possibility to erase your personal data. That depends on if the personal data either still is necessary to process for the purpose they were collected for, or that our interest of continuing the processing outweighs your interest of getting them erased, or that we have a legal requirement of retaining them.
Right to restriction of processing
You have the right to request that we restrict the processing of your personal data where one of the following principles applies:
a) you contest the accuracy of the personal data;
b) the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead;
c) we no longer need the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defence of legal claims; or
d) you have objected to processing pursuant to Article 21(1) pending the verification whether our legitimate grounds override those of yours.
Right to data portability
You have the right to receive your personal data, which you have provided to us, in a structured commonly used, and machine-readable format and have the right to transmit those data to another controller.
Right to object
You have the right to object to our processing of your personal data. The right to object is applicable when the processing is based on the legal basis “legitimate interest”. However, in some cases the right to object cannot be met (e.g. when we must store your personal data). If we can show legitimate reasons for the processing that outweigh your interests and rights or if it is for the purpose of determining, practicing or defending legal claims you will not have a successful objection.
Right to lodge a complaint to a supervisory authority
You always have the right to lodge a complaint with a supervisory authority. The supervisory authority in Sweden is the Swedish Authority for Privacy Protection.
H. Changes to this Policy
We may change this Policy from time to time. The most recent version of the Privacy Policy is reflected by the version date located at the top of this Privacy Policy.