Sustainability decides
At the INSPERIOR design fair in Gothenburg, we explored how design, function and sustainability come together in today’s interior and furniture industry.
By talking with several companies, one message became clear: design is still the key selling point – but architects are now under growing pressure to propose sustainable, traceable solutions.
Key takeaways from the fair:
Architects lead the way – but face new demands.
Most companies sell almost exclusively through architects. But it’s no longer just about aesthetics. Architects are expected to meet stricter requirements, from clients, regulations and internal goals, to include circular and sustainable products in their designs.
Design first, sustainability second – for now.
Products with integrated functionality, like acoustic textiles or lighting with sound absorption, are gaining ground. But while design still drives attention, sustainability is becoming a decisive factor for winning long-term trust.
Finished, tested solutions are in demand.
There’s clear interest in sustainable materials – but concepts and early-stage prototypes don’t always cut it. The market wants complete, polished solutions with clear value. That means materials need to be performance-ready, scalable and easy to integrate into existing systems.
“ “We’re seeing a shift: sustainability is no longer a ‘nice to have’ – it’s becoming a design requirement.””
Why does this matter?
If you are working with commercial interiors, acoustic design or public spaces, chances are you have felt the pressure too. Regulations like ESPR, higher client expectations, and the need to differentiate through values, it’s all moving fast.
At The Loop Factory, we specialise in helping brands and producers turn sustainability goals into real, functional materials and product concepts. With our prototyping lab, we accelerate circular innovation from early ideas to an industrial pilot.
Curious about how we can support your next circular product?
Book a 30-minute consultation.
