From Circular Idea to Production Ready product
A collaboration between PUR Interiör, Derome, Belid and The Loop Factory. This project shows how it works in practice when we take circular ideas all the way to production. It starts with an idea sparked in a workshop, moves to material development in the lab, and continues toward industrial prototyping.
An Idea Born from Material
Last spring, Martina from PUR Interiör joined a workshop with Bruka Halland at The Loop Factory. There she encountered our fibre-based material made from textile waste, a circular composite with a tactile, living structure.
She immediately saw its potential.
At the same time, she was working on the interior design for Derome’s housing project Pilen, aiming to reduce the climate impact of construction. A question emerged:
What would happen if we added wood waste from Derome’s own sawmill? Could the material gain even more character and create a stronger connection to the building where it will be used?
That question became the starting point for our collaboration.
From Sawmill to Lab
Together, we visited Derome’s sawmill to collect wood chips directly from the production. We studied the flow, quality, and variation before development began.
With financial support from SpeedUp Halland, the project moved forward.
In the lab, we combined recycled textile fibres with wood chips, tested different blends, adjusted formulations, and analysed structure, strength, and expression. The result is a new material with greater depth and a clear story of cross-industry circularity.
“For me, the material had to carry both emotion and intention. It should be visually strong and beautifully designed first. The fact that it is made from recycled textile fibres and wood waste adds depth and meaning. This collaboration has shown how circular thinking can strengthen design rather than limit it.”
Reducing Risk While Driving Innovation
Circular innovation always involves uncertainty.
How will the material behave?
Can it be processed?
Will it scale?
Does it meet design expectations?
Our approach reduces that uncertainty early.
By testing at small scale, we identify technical challenges before major investments. We ensure the material works aesthetically and functionally before moving toward production.
For smaller actors, this makes ambitious ideas achievable without large upfront risk.
For industrial players, it allows innovation without disrupting existing production lines.
At the same time, innovation becomes visible. By blending different fibre streams, we create not only a new material but a new identity. Circularity is built into the product itself, not added as an afterthought.
From Prototype to Production Potential
After the first lab session, sketches evolved into material samples and early-stage prototypes. The design is now progressing through close collaboration between Martina and our industrial designer, with aesthetics and performance refined in parallel.
Belid is engaged as an industrial partner, contributing production expertise in the development of the final prototype and with the capability to produce the lamp if the result is successful.
By integrating production competence early in the process, we significantly reduce the gap between experimentation and industrial reality. The material is not developed as a standalone concept but engineered with production requirements, scalability and quality control in mind from day one.
By combining textile waste with wood by-products, the project delivers more than a new lighting piece. It connects material streams across industries, transforms side flows into value and demonstrates that circular design can move beyond vision into viable implementation.
“For me, the most inspiring part is seeing an idea move from something abstract to something you can hold in your hands. When we mixing fibres from different industries in the lab, you realise how hands-on circular innovation really is. It requires curiosity, testing, failing, adjusting and slowly watching a new material take shape. ”
Turning Circular Ambition into Competitive Advantage
This project proves that circular material innovation can be structured, tested and prepared for production with reduced risk and clear industrial direction.
When design, material science and manufacturing feasibility are developed together from the beginning, circularity becomes scalable and commercially relevant.
That is why customers hire us. We help you move from idea to validated material.
From side stream to product concept.
From prototype to production readiness.
If you are working with an untapped waste stream, a bold product idea or sustainability targets that require real implementation, we can support you all the way to functioning production.
Ready to take your circular idea beyond the concept stage?
Explore how it can become production-ready with our team.
