Meet ludvig - A hands-on designer
Ludvig, Industrial Design Engineer, who turns technical ideas into desirable, sustainable products.
Hey there!
What do you wish to bring to The Loop Factory?
If you’re going to do something, why not aim to be the best at it? That’s my mindset. I want to bring design that makes the future feel real, through models, storytelling, and circular thinking. I believe good design should make people want and enjoy sustainable products, without compromising on aesthetics or function.
My goal is to bridge the gap between technical development and desirability. I love taking something as abstract as a patent, prototype, or mechanical concept and turning it into a viable, desirable product. For me, design is both a practical tool and a way to ask critical questions about what we create, why we create it, and how people interact with it. It's where innovation, marketing, and engineering meet.
What attracted you to The Loop Factory?
It seemed like a truly innovative environment—one where people say “yes” to testing new ideas instead of seeing them as extra work. That mindset really appealed to me.
Tell us a bit about yourself.
I started working at Kasthall Mattor och Golv AB when I was just fourteen, and I’ve been working in one way or another ever since. I studied carpentry in high school, and that early passion for creating things really stuck with me. I went on to complete a technical foundation year before enrolling at Uppsala University, where I earned a Bachelor’s degree in Mechanical Engineering. Later, I added another bachelor’s degree in Product Design Engineering—and to really challenge myself, I pursued a master’s degree in Industrial Design Engineering at Chalmers University of Technology, completing both degrees within two years.
Carpentry taught me hands-on problem-solving skills and a deep understanding of materials and their functions. My engineering background gave me the tools to design technically sound products that meet the demands of evolving technology. My design education brought it all together, merging functionality, aesthetics, and sustainability. I’ve always enjoyed building things. In school, I liked both maths and art, but I never realised how connected they were until I discovered industrial design. It's the perfect mix of engineering and creativity.
In what way do you want to contribute to a better world?
Industrial design is often about designing for mass production, but that approach needs to evolve. I believe we can design things to last, both physically and emotionally. Timeless aesthetics, durable materials, and a look that improves with age and use—those are my guiding principles.
We can’t stop producing, but we can create in smarter, more circular ways. Products that people grow attached to, that gain character with patina instead of ending up as waste. It’s time to move away from throwaway culture and back to lasting quality. To go forward, we might need to look back.
What’s your secret talent?
None, really! (Unless turning mechanical assemblies into something beautiful counts.)
When you’re not at work, what are you up to?
I make films with my friends. It’s a great way to stay creative in a different way.
So far, how’s your time at The Loop Factory been?
Really good first impression! It feels like a structured but relaxed place, where work is fun, not a chore.
This or that:
Should you start work late or leave work early?
Start early, leave early.
Messy desk or clean desk?
I prefer a clean desk… whether I have one is another story.
Loose guidelines or clear directions?
Clear directions—with room for flexibility.
See the future or change the past?
See the future.
Welcome Ludvig!
Ludvig Magnusson
Industrial Designer
ludgig.magnusson@loopfactory.se