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Presenting a material collaboration,




Made in Sweden.

Saved in Sweden.

Remade in Sweden.

There is a global need for a system change in order to achieve circular businesses. We need to minimize our footprints by not only reducing our waste but start seeing it as a resource, because only then can we say that a product is truly resource efficient. 

We saw an opportunity in making use of residual textile fibers from production and utilizing their unique properties and characteristics, extending their lives by circulating them into a new kind of material. In collaboration with Svensson, we ensure locally produced textiles with Ecolabel certification and flame retardant properties.


We’re entering an era where resources no longer seems to be infinite, and we have to start looking at them differently. When does something lose its value? Or does anything really lose its value? This collaboration shows that it is possible to achieve a system change, resulting in a world class design material.

Photages from Svensson's production in Kinna, Sweden.

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Transparency is the new black.

Reducing and minimizing residue material is a producer's responsibility, but no matter how much they minimize it, residue will always occur. What matters then is what you do with it.

The positive thing about using textile residue is that the material is completely unused and has the same unique qualities and properties as the actual textile. We know exactly what it contains, where it comes from, what certifications it fulfills and the social impact that the producer contributes with. This is the recipe to achieve a circular system. Transparency is key.

The environmental profit of the product is very straight forward.


  • Firstly, there is no need for producing new fibers. The cut-offs will always occur because of how the looms are built, and this secures a continous flow which closes the system.

  • Secondly, there is full control of what the fibers contain. Since the original fabric is Ecolabel certified, flame retardant and locally produced, so is the saved textile fibers.

  • Thirdly, the fibers are already coloured and don’t need another round.

  • Last but not least, we have total control of the logistics chain, from raw material to the customer’s shelf.

A material innovation.

This project took its shape by combining curouosity with materials and process know-how developing a proof of concept in The Loop Factory Lab. After iterations and feedback from global design brands and architects we finely tuned it into its final appearance and characteristics. The textile fibers play an important role, in terms of both aesthetics and function. We need them to stitch together and create a sturdy material, and we need them to tell a story. Looking at the fibers individually, they are all different. Looking at them united, they create a whole. 

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True colours.

Though there is a lot of textile residue to save, it is the industries that decide what colors our raw material will have. Using a specially designed sorting system, we created unique color schemes to ensure quantities for industrial processing. The colour composition’s variety is a direct reflection of the reality. The variety is industrially natural, and the tints give the material meaning and identity.

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